Franchises are created by creating premium experiences theatrically. Netflix craves feature franchises, and before Army of the Dead even hit the service, they already greenlit a number of spinoffs associated with the IP. That’s great, but it makes one wonder if an opportunity was missed here by not giving this film a significantly longer theatrical window. Many tell me that the reason why Cinemark is so giddy is because they’re receiving either generous rental terms or four-wall bookings from Netflix.Īrmy of the Dead was received by critics with a warm 74% positive and a great 83% positive from Comscore/Screen Engine PostTrak audiences. It only speaks to how desperate they must be right now. Cinemark Boss Mark Zoradi was over the moon about his deal with the streamer, as expressed at a recent MoffettNathanson Media & Communications Summit.īig exhibition has surely changed its tune when it comes to playing movies with severely truncated theatrical windows. 3 exhibitor Cinemark, which made a deal with Netflix to play its movies during the pandemic. Compare this to Spiral, which saw 800 theaters making more than $3K+.Ī majority of Army of the Dead‘s theater count comes from No. How’s that? Drilling down on the numbers, I hear only 35 theaters made over $3K+. Rather, it’s driving subscribers to its service.Įven though Army of the Dead is boasting a per-theater average of $1,8K, I’m told that’s really not that impressive. The streamer’s multi-Oscar winner Roma posted an estimated $200K over the 5-day 2018 Thanksgiving frame. By all unofficial records, Army of the Dead is the biggest theatrical opening for a Netflix movie. Netflix doesn’t report box office numbers, and shields them from rival studios in Comscore. Lionsgate had to go early with Spiral before A Quiet Place Part II soaks up all the genre action in the marketplace. Anyway, what we have now is an appetizer smorgasbord heading into to summer’s kickoff Memorial day weekend of Paramount’s A Quiet Place Part II and Cruella. debut never happened for Tenet because of New York and LA’s closure at the time. Those movies were expected to grease the wheels before a tentpole opening. Solstice Studios’ Unhinged and Disney/20th’s New Mutants. If you remember going back to last August, before Tenet‘s intentions to restart the box office, there were a few targeted demo movies leading up to that film’s release, i.e. Note many of the new films, such as Spiral and holdovers like United Artist Releasing/Miramax/MGM’s Wrath of Man ( $3.7M in weekend 2, -55% for a $14.6M cume), aren’t four-quad titles.
Comscore reports a total weekend for all films of $27.5M.
SPIRAL FILM STREAMING MOVIE
Netflix’s Zack Snyder zombie movie Army of the Dead, which has a 7-day exclusive theatrical window, was no Demon Slayer, coming in below the $1.5M-$2M industry projection (based on presales), with an estimated $780K at what I’m being told now is really 430 theaters (not 600). Dispatches From The Picket Lines: SAG-AFTRA Solidarity March Goes From Netflix To Paramount As Part Of "Endless Union Summer"
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